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For online marketers, the mobile traffic is one of the main sources of a website traffic. The same is true for your competitors, and there are three types of mobile traffic sources. First of all, there are the organic traffic sources on the web, in which you will see your competitor’s ads. Then, there are the search engine traffic sources where you will also see your competitor’s ads. Lastly, there are the ad networks where you will also see your competitor’s ads.
For example, let’s say you are the owner of a company, and you are searching the web for ‘site design’. If you don’t compete with any other web designer in your city, you will see all of your competitors’ ads. You can view this by hovering your mouse over the ad. You will also see the quality score, which shows if your competition is offering a better product or service than you.