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Search engine optimization can be helpful to your business if you use certain search engine techniques. A lot of search engine optimization techniques revolve around creating a website that contains relevant content. For instance, if your site is about repairing sports equipment, your site should contain articles and other content related to the sports equipment industry.
To avoid duplicate content clogging up search engines, you need to be sure that the search engines know exactly which pages to index when you create and update pages. You always need to delete the old versions of those pages completely from your site. You should not try to hide new content under the old name.
Bold important keywords. Don’t overdo it, but keep in mind that search engines crawl the code on your site and pay attention to words that seem extra bold. The search engines recognize that bolded keywords are important and reward you for it, so don’t minimalize the effect.